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AMBER is a good color on you, Facebook

By Paige Butz

A screenshot on the new AMBER alert on Facebook mobile. (Photo: Facebook)

A screenshot on the new AMBER alert on Facebook mobile. (Photo: Facebook)

Facebook has partnered with the National Center for Missing and Exploited Children to post alerts to help find missing children.

The National Center for Missing and Exploited Children is the organization that sends AMBER Alerts. Its partnership with Facebook was announced January 13.

“Our goal is to help get these alerts out quickly to the people who are in the best position to help,” Facebook said in a news release.

The AMBER Alerts will appear on user’s News Feeds. The alerts will include photographs, description of the suspected abductor, and other details regarding the missing child, according to the press release.

Facebook users can click “learn more” to get additional information about the child. Law enforcement will determine the range of each alert’s target area.

AMBER stands for “America’s Missing: Broadcast Emergency Response.” AMBER Alerts have been around since 1996. Since then, 728 children have been safely returned to their homes because of the organization.

Until now, alerts have been shown on highway billboards, TV and radio broadcasts. Facebook is the first social media site to post AMBER Alerts. It is also the largest social network in the world with over 1 billion users.

The announcement about the partnership has been accepted with immense popularity. Facebook already has over 15,000 shares on the press release.

The inspiration for the partnership was from Facebook users, according to Facebook’s safety manager Emily Vacher in an interview with NPR. She said people would post on their personal pages when kids went missing in order to share information with their friends. These posts were successful in bringing some children home, according to Vacher.

For more information visit http://newsroom.fb.com/news/2015/01/introducing-amber-alerts-on-facebook/

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