A new survey done by the American Academy of Facial Plastic and Reconstructive Surgery found that over 40% of surgeons reported that patients said an incentive for their surgery was to look better in their online selfies.
Plastic surgeon, Fred Fedok, said, “Constantly seeing yourself from unflattering angles can take its toll on your self-esteem.”
Social media has become a powerful platform for brands to showcase their products. Surgeons have been taking advantage of this opportunity as well. Michael Salzhauer, a Miami-based plastic surgeon increased his online following by thousands by showcasing his surgeries on Snapchat and Instagram.
Kylie Jenner became a big influencer in the industry after revealing that she had lip fillers. In a survey, 66% of surgeons said that lip fillers were the most common nonsurgical procedure in their practice in 2016.
“The American Society of Plastic Surgeons introduced new professional guidelines for social media but recommends doctors use platforms like Twitter to educate and engage as well as network professionally,” MarketWatch wrote.
So, how is this important to your brand?
According to 99% of doctors in the American Academy of Facial Plastic and Reconstructive Surgery, celebrity influence plays a large roll in a patient’s decision to get plastic surgery.
Social media is a powerful tool, and if you can find out what or who is influencing your followers and find a way to utilize this information, you can gravitate their attention to your brand.
Think about the power of social media in influencing cosmetic surgery the next time you’re wondering if this tool is important to use in your campaign.
Written by Jasmine Melendez; edited by Hannah Ross