History

Alpha PRoductions teamAlpha PRoductions began with a group of students in a public relations campaigns class in 1981. With the guidance of Lauri-Ellen Smith, APR, the students were able to turn their class project into real, hands-on experience. In 2006, the firm was one of the first five student-run firms to be nationally affiliated through the Public Relations Student Society of America standards.
Since then, we’ve continued to work with a variety of clients, including those in the education, business, entertainment and nonprofit industries, among others. Today, Alpha PRoductions is the largest student-run public relations firm in Florida. As a division of the University of Florida’s Public Relations Student Society of America chapter, Alpha PRoductions has more than 40 associates who work to perfect campaigns for seven to 10 clients every semester.